Rethink Food is driven by four core values upon which we operate every day to guide us toward our mission of creating a more sustainable and equitable food system.

INVENTIVENESS

At our core, we are relentlessly curious about solving problems. As our name suggests, we’re a team of creative thinkers, but we’re also hands-on doers, challenging norms with humility to find practical solutions that can create lasting change.

VULNERABILITY

Guided by an “always be better” mindset, we are a team that intentionally reflects on what we are doing well and where we need to improve. We hold ourselves and each other accountable, every day. No blame, no shame — we just want to be sure we’re always doing the right thing.

KINDNESS

At Rethink, we show up every day with empathy and compassion and believe everyone should be treated with dignity. Kindness goes a long way — we are all about just being kind.

THOUGHTFULNESS

Our vision for a nourished and thriving world starts with nourished and thriving individuals in each of our communities. Our work is centered on the needs of the people that bring our communities to life. We don’t pretend to have all of the answers. We are committed to listening and learning in order to identify and scale solutions that ensure stable and reliable access to healthy food for all so each and every community can thrive.